Spence Smith has a wonderful article on Engage Your Fans.

Today there are a growing number of artists who realize that connecting with their fans online with a great blog, twitter and maybe FaceBook will mean the difference between having a career and not having a career. Radio singles are a crap shoot to get on the air and brick/mortor stores are becoming fewer every year.

I have always maintained the attitude that the internet should be used to relate to your fans.  Too many artists just stick up information and never update, or even respond to simple email inquiries.  These same artists don’t understand why they aren’t selling CDs.  After all they know that if they “build it they will come.”

Fans want intimacy.  There are many ways to give that too them.  Be human, have fun.  Treat them like friends.  Take some time to explore Social Networking (Twitter, Facebook, etc).  Let them get to know the real you!

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